CASE STUDYB2B SaaS6 weeks
Multi-Platform API Integration for SaaS
B2B SaaS startup (Series stage) · B2B SaaS
Company needed to integrate their product with 6 third-party platforms customers were requesting. No dedicated engineering resources for integrations.
Key Outcomes
Integrations shipped
6 platforms
Onboarding improvement
-60% friction
Sales impact
cited in 40% of deals
The Challenge
Company needed to integrate their product with 6 third-party platforms customers were requesting. No dedicated engineering resources for integrations.
My Role
Lead developer for integrations: architecture, implementation, documentation.
Actions Taken
- Designed unified integration architecture with common abstraction layer
- Built integrations for 6 platforms (Salesforce, HubSpot, Slack, Notion, Airtable, Google Sheets)
- Implemented webhook handling and event synchronization
- Created admin dashboard for managing integration connections
- Wrote integration documentation and SDK for customers
Outcomes
- All 6 integrations shipped in 6 weeks
- Reduced customer onboarding friction by 60%
- Became key differentiator in sales demos—cited in 40% of closed deals
- Integration requests dropped from top complaint to non-issue
Stack
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